Bring your brand to work
BrandChief is your brand context platform. Your strategy, voice and visuals live in one place you own, and your team, partners and AI tools each get the part they need for the work in hand.
How it works
Set up with you, then yours to use
BrandChief works alongside your tools and the people you work with, rather than replacing them.
Set up with you
I start from what you already have: guidelines, artwork, past work and the thinking behind it. I shape it into your Brand System, work through what’s missing with you, and nothing goes in until you’ve approved it.
Used every day
Your team and partners find what they need, from a logo file to the tone for a campaign. Studio puts together a starting point for each new piece of work, and your AI tools read from the same source.
Better over time
After a project, bring back what worked. I help sort what’s worth keeping, and the people you’ve appointed decide what becomes part of your brand.
Brand System
Everything approved, in one place
The approved foundation, with the reasons behind each decision. It’s kept in a repository you own, so it stays yours wherever you take it.
Brand Intelligence
Better with every project
BrandChief keeps what’s been learned along the way: why decisions were made, what worked and what needed changing. It only becomes part of the foundation when someone you’ve appointed approves it.
Brand Context
The right part for the job
A brief, a review or an AI prompt only needs what matters to it. BrandChief gives each one that part, without everyone needing to know the whole brand.
Studio
A workspace for your team
Your team finds what they need and puts together briefs, image instructions and writing starting points, with access you control. Presentation templates are included, so on-brand decks are quick to make.
Connect
One source for every tool
Your AI and design tools read straight from the source through a secure API and MCP. Your Brand System can also sit on your own machine, so local projects work from the same approved files. Tools can read it, but they never rewrite it.
One steady centre
Tools will keep changing. Your brand stays a consistent base that every new one can build on, so you can switch tools without starting again.
Ask Chief
What to know before you get started.
Who is it for?
Founders, leadership teams and in-house brand leads whose brand is now used by more people and tools than a guidelines PDF can keep up with. You don’t need a design project with me, or to have worked with me before.
What does it replace?
It takes over the job of holding your brand. Today that job is usually shared across several places: logo files, a guidelines PDF, perhaps an AI setup with its own knowledge base, and design work in different tools and platforms. Over time, some of that work moves ahead of the brand and is worth building back in, while some drifts from the standards first set. BrandChief keeps the brand as its own distinct entity, separate from all of it, so people and tools can work with it directly, from a brief to an application or an AI tool.
Who owns it?
You do. Your Brand System is a repository that belongs to you, so it stays with you if you change agency, partner or tools.
Who decides what changes?
The people you appoint: you, someone on your team, me or another partner. Ideas can come from anywhere, but nothing becomes part of the brand until one of them approves it.
What does setup involve?
I work through your guidelines, assets and past work with you, shape them into your Brand System and set up your workspace. It usually takes one to two months, depending on what you already have. Setup is estimated after reviewing your existing brand material and what needs preparing, so we agree the scope first.
Can my other designers and agencies use it?
Yes. They can work from the same Brand System, and what’s worth keeping from their work can come back into it.
Read more: Why BrandChief
Let’s talk about BrandChief
Tell me about your brand and where you want to take it.