Notes
Writing on brand, design and putting brand knowledge to work.
I built BrandChief to make brands work in AI tools
Designers used to carry a brand's style. With AI tools doing more of the making, the brand has to carry its own.
Brand identity design 101
A practical guide to what a brand identity is, what it should include and how I go about designing one.
Brand logo design guide
What a logo is, the parts it's made of and how it adapts to every space, how I design one, and what you should receive at the end.
Website design guide
What makes a good website, how to set its goals and choose a platform, and how I take a site from the first plan to launch and beyond.
Why I’m using Webflow
What Webflow does well for a brand-led website, why clients keep their Webflow sites up to date, and where another route fits better.
Unlocking the past with AI photo enhancement
What AI tools can do for old family photos, where they're guessing, and how to get the best result yourself, starting with a good scan.
Let’s talk about your brand
Tell me about the brand and what’s next for it.