Services
Brand design, sites and web apps, and the support that keeps them developing.
Brand
Brand design
Identity, guidance and the system people and tools work from.
- Brand identity designIdentity systems built on clear principles, ready to grow with the business.
- Logo designMarks and logo systems that hold up at every size, in print and on screen.
- Style guidesClear rules for logo, colour, type and imagery, for your team and its AI tools.
- Brand voice and writingHow your brand sounds in language, set up for your team and its AI tools.
- Creative recipesRecipes for slides, imagery, video and more, so each new piece starts from the brand.
- Packaging designPackaging that works on the shelf and in the hand, true to the identity.
- Print designBrochures, stationery and presentation material that carry the brand offline.
- UI and UX designInterfaces planned around how people use them and what the brand needs.
Build
Sites and web apps
Sites, web apps and the tools around them, designed and built as one piece of work.
- Website designSites planned around content, people and brand, designed in full before the build.
- Webflow developmentWebflow builds with a structured CMS your team can update without breaking the design.
- Website migrationMoving from WordPress or another platform, keeping your content and search value.
- Custom and agentic buildsCustom sites and web apps, with AI-assisted development where it fits.
- Custom tools and workflowsTools and automated workflows that connect your site to how the business runs.
Design
Design and brand support
Campaigns, content and decisions as the brand grows.
- Brand supportKeeping identity, assets and principles current as the business changes.
- Content creationCopy and imagery from your own material, guided by the brand’s voice and recipes.
- Social graphicsSocial templates and graphics your team can use from week to week.
- Ad campaignsCampaign design across print, digital and social, consistent in every format.
- Email marketingEmail campaigns and templates that sit within the wider brand system.
BrandChief
Bring your brand to work
The work from these services can carry on in BrandChief: your strategy, voice and visuals in one place you own, used by your team, partners and AI tools.
Ask Chief
What a project takes, what it includes and what happens after launch.
How long does a project take?
It depends on the scope, so treat these as a general guide. A website takes at least a month and can run to two or more: planning and design come first, then the build. A brand identity takes at least two months, covering the logo, the design system and the first guidelines, and a larger brand takes longer. Where a deadline matters, the work can often move faster.
What’s included in a brand identity project?
A brand identity starts with your positioning and the principles behind future decisions. From there I design the logo, colour, typography and supporting artwork, and set them out in guidelines your team can follow. The result is a brand system your team, partners and AI tools can all work from.
I’m starting a new business with no brand yet. Where do we begin?
With the business itself: what you offer, who it’s for and how you want to come across. From that I design the identity, the logo, colour and type, then whatever you need to launch, such as a website, stationery or packaging. Starting from a blank sheet means every piece is built on the same thinking from the first day.
Do you build in Webflow or with custom code?
Both. Most marketing websites are built in Webflow, so your team can update the content without breaking the design. I’m a Webflow Certified Partner and have built with Webflow since 2018. Where a site or tool needs more than Webflow offers, I build custom sites and web apps, with AI-assisted development where it fits.
Do you handle SEO and hosting?
Every site launches with on-page SEO in place: page titles and descriptions, headings, image descriptions and redirects from your old addresses. Ongoing SEO campaigns and reporting aren’t part of what I offer. Webflow sites are hosted by Webflow, on your own account or on mine with one annual hosting invoice. Custom builds are hosted on Cloudflare. Either way, the domain stays in your name, because it’s the most important part of your website to own.
Tell me about the work
Email studio@designchief.ie, or choose the enquiry that fits.