A brand without guidelines is hard to manage. As things grow — new team members, new channels, new campaigns — decisions start to drift. That’s where a style guide steps in. It gives everyone a shared reference, keeping your brand consistent and easy to apply, no matter the format.
DesignChief produces clear, practical brand guidelines that cover everything from logo usage and colour specs to typography, tone of voice and imagery direction. For digital teams, CSS-based style references can also be included, helping web designers and developers apply the brand accurately in code.
Whether it’s a full identity rollout or a refresh of existing materials, a solid style guide brings clarity and saves time — especially as your team or creative needs grow.
What This Service Can Include
- Logo usage and spacing rules
- Colour palette with HEX, RGB and CMYK values
- Typography styles and hierarchy
- Imagery style and graphic treatments
- Tone of voice and messaging guidance
- Online style references for CSS or web use
- PDF or web-based brand guidelines
The DesignChief Approach
Every guide is tailored to your brand — no templates or generic layouts. DesignChief creates structured, easy-to-use documents that reflect your identity and are built for real-world use. Whether it’s a single-page reference or a full brand system, the guide gives your team the tools to create consistently and confidently.