A clear, confident brand for a US-based consulting firm

Westway Consulting approached DesignChief to create a brand identity that would reflect their strategic focus, international reach and clarity of thinking. The result is a bold and professional visual language built around a strong typographic logo and minimalist stationery system.

Designing with Purpose

The brief was simple: create something clean, confident and future-facing. The ‘W’ symbol captures that intent — rising upwards and casting a dynamic shadow to suggest forward movement and momentum. This single lettermark anchors the identity, giving the brand a smart, contemporary look with just the right amount of flair.

The supporting typography is straightforward and elegant, using spacing and balance to convey clarity and professionalism. Colour choices are crisp and cool, adding to the brand’s sense of calm authority.

Making the First Impression Count

For a consultancy firm, the first impression often comes in the form of a business card or email signature. The stationery system developed for Westway Consulting ensures those moments feel polished and consistent. Every detail — from type size to logo placement — is designed to build trust and credibility at a glance.

This project proves that even a minimal brand identity can have strong impact when it’s crafted with care. It’s not about complexity. It’s about clarity, confidence and helping clients stand out in all the right ways.