Brand identity and print design for a five-star destination

DesignChief was commissioned by BossEyed to create the brand identity for Lyrath Estate Hotel — before any of the redevelopment or construction had begun. On the first visit to the original house, a lone tree on the grounds stood out. That tree became the centrepiece of a logo designed to reflect the calm elegance and timeless quality of the estate.

A Timeless Mark Inspired by the Land

The logo features a hand-traced silhouette of the tree, framed within a sweeping arc to suggest the estate’s grounds. Classic serif typography complements the mark with subtle adjustments to enhance legibility and presence. The result is an identity that feels refined, established and true to its surroundings.

Setting the Standard from the Start

The stationery suite and promotional brochure were designed to express confidence and quality from day one. Using elegant layouts and restrained colour, these materials helped establish a sense of luxury before the hotel had officially launched.