A mark of trust in investment branding
A clean, contemporary identity system for SHS Capital, balancing corporate credibility with quiet confidence.
SHS Capital is a Dublin-based investment firm with an understated confidence. DesignChief developed a discreet and highly professional identity system that gives this boutique firm a credible, consistent and distinctive visual language.
The firm needed a visual identity that would support its growth and position it clearly within the private equity space. The brand had to communicate financial authority without resorting to tired corporate tropes.
Balancing tradition and freshness
The solution is understated but effective: a minimalist logotype paired with a subtle, horizon-like curve. The colour palette signals stability, while the soft geometric typography adds a modern edge. It’s a mark that feels calm, capable and quietly assured. Museo Sans was chosen for its balance of contemporary form and legibility across print and digital formats. It lends the brand a quiet confidence that aligns with the firm’s tone and values.
Designed for consistency and clarity
From logo usage to minimum sizes, the brand guidelines ensure consistency across all touchpoints. The visual system supports communication without distraction, making it ideal for investor reports, presentations and digital applications. A suite of branded stationery was developed using a soft neutral palette and understated layout system. The wave detail from the logo is used sparingly across the set, bringing cohesion and visual consistency to the brand’s day-to-day applications.
