A confident identity for a US-based real estate business
Logo and identity system for a real estate investment firm in the US
Horseshoe Properties is a US company specialising in investment and development. DesignChief was asked to create a visual identity and brand assets that would present the firm as reliable, established and forward-looking. The brief called for a professional yet memorable look that could be extended across stationery and digital touchpoints.
Designing for Trust and Character
The logo was built around a bespoke brand mark that combines a horseshoe and a stylised house — a nod to the brand’s name and property focus. The result is a balanced symbol that suggests both structure and good fortune, helping differentiate the business in a competitive market.
A clean serif logotype and two-tone blue palette support the visual system, delivering the right blend of tradition and confidence.
A Compact but Cohesive Identity
DesignChief created a full suite of business cards and branded templates to ensure consistency in everyday communications. Subtle use of the logomark in supporting layouts helped tie the materials together, while maintaining a clean and corporate finish.
This was a small-scale but considered identity project — designed to establish credibility and build recognition for a growing property business.
