Creating a digital launchpad for a bestselling book
Website and digital launch visuals for In Fact by Mark Henry, with integrated blog platform
Mark Henry’s In Fact: An Optimist’s Guide to Ireland at 100 needed a polished web presence and a strong set of brand visuals to support its message and media rollout. DesignChief partnered with Mark to design and develop a custom website and suite of social graphics that made the launch feel as confident and engaging as the book itself.
Designing a Website That Builds Trust
The site was built in Webflow to serve as both a showcase for the book and an active platform for Mark’s writing. With an integrated blog structure and intuitive CMS, it allows Mark to publish new content regularly and grow his audience over time.
A clean, modular layout supports long-form reading while also spotlighting key features of the book, a quiz element and media coverage. The tone is optimistic and informed, designed to mirror the spirit of the book while giving readers a reason to keep exploring.
Visuals That Work Hard Across Platforms
Alongside the website, DesignChief created a cohesive set of mockups, banners and branded graphics for use across social and digital platforms. These assets were designed to keep the tone upbeat, smart and consistent — always reinforcing the core narrative of progress and optimism.
Mockups of the book were carefully styled to reflect the design tone, giving the campaign a versatile set of visuals that could flex across editorial, social and e-commerce environments.
