Reimagining a trusted property platform for a new generation of home seekers
A complete brand refresh and design system for one of Ireland’s leading home finder platforms.
MyHome approached DesignChief with the goal of evolving their brand to better support a growing suite of services and products. Initially brought in to explore brand architecture for a series of upcoming sub-brands, the scope quickly expanded into a full identity refresh—including logo redesign, brand guidelines, marketing materials, digital UI work and more.
Building a Flexible Identity
The new MyHome identity was designed to be confident, friendly and future-facing. The refreshed logo introduces a simple, heart-shaped house mark that reinforces trust and approachability—core attributes of a brand that guides people through life’s most important decisions.
From typography to tone of voice, every brand element was refined and extended into a full design system, allowing MyHome to maintain consistency across all channels. A key part of this system was a responsive logo suite and brand colour palette, developed to ensure clarity and cohesion across digital and print environments.
Designing for Growth
To support a growing range of MyHome services—like ecoRating, offers, and living—a modular sub-brand system was introduced. Each sub-brand remains visually linked to the core identity, with naming and design conventions that scale as the offering expands. This structure ensures brand equity is preserved while creating space for innovation.
Supporting documentation was created in the form of clear, usable brand guidelines, with sections covering logo usage, iconography, colour systems, image tone and UI patterns.
Beyond the Brand
With a wide national reach and millions of users, the website and mobile platform are MyHome’s primary brand touchpoints. DesignChief worked on select UI and UX components—particularly around search filtering and onboarding workflows—to ensure the visual language translated seamlessly to the user experience.
Email design templates and a suite of advertising layouts (for both print and digital campaigns) rounded out the delivery, ensuring every channel felt unified and future-ready.
