A digital identity and icon system for media management software
Brand identity and icon system for InterMedia software
InterMedia is a media asset management platform designed for high-volume, high-efficiency content workflows. DesignChief was brought in to craft a bold identity system and full UI icon suite that would give the software a consistent, user-friendly interface across desktop and web environments.
Branding That Feels Functional
The logomark combines directional arrows with a modular cube form — a visual metaphor for structured content delivery and asset control. This dynamic mark is paired with a clean, neutral typeface and a dark UI-focused colour palette that reflects the professional, technical nature of the platform.
UI Design Through Iconography
To ensure clarity and usability, a complete set of custom icons was developed for file types, user roles and common interface actions. Each symbol was designed to be clear at small sizes and recognisable at a glance — contributing to a seamless, intuitive software experience.
Built for Digital Environments
Designed to support InterMedia’s internal dev team, all assets were delivered in web-ready and vector formats. The scalable icon system and responsive logo lockups ensured the identity would maintain impact across all usage scenarios, from software screens to online promo.
This was a design system created to work as hard as the software it supports.
