Big ideas made shelf-ready for a retail launch

HandyTeck is a startup focused on creating simple, effective products for home and garden. DesignChief was asked to develop the brand identity and packaging for their first major release: Flower Pot Filters. The brief was to create a look that felt fresh, consumer-friendly and ready to compete on shelf from day one.

A Brand That Means Business

The logo design for HandyTeck strikes a balance between utility and energy. Its bold italic shape suggests movement and innovation, with a clean, technical tone that’s perfect for hardware and homeware retail. The letterforms were customised to create a confident wordmark that works at any size, whether on-screen or in-store.

Making Gardening Easier to Understand

For the Flower Pot Filters range, DesignChief created a full packaging system that included size variations, bold visual identifiers and an easy-to-follow layout. The bright colours, bold type and simplified visuals all contribute to an identity that feels approachable and credible in equal measure. The benefit-focused strapline — “The clean way to garden” — is central to every panel, giving consumers a clear reason to pick up the product.

POS and Promotion That Converts

Point-of-sale and marketing material followed the same friendly and informative design approach. The use of real flowers, white picket fencing and garden textures helped create an emotional link to the end use while maintaining clarity in messaging. Everything was created to guide the customer quickly and comfortably toward purchase.