Custom brand implementation and digital design for a global insurer
DesignChief supported Allianz Ireland for over a decade, delivering design direction and branded digital assets across web, email and mobile platforms. Working closely with their in-house IT and development teams, DesignChief helped interpret and implement the Allianz group brand for the Irish market — shaping how the identity appears online and across customer touchpoints.
Translating Brand Guidelines into Working Systems
Initially brought in as a designer, DesignChief developed the first set of branded style guides and UI templates for the Allianz Ireland website. These tools were used by their internal teams to build consistent and on-brand digital experiences. As group branding evolved, DesignChief continued to oversee the visual rollout — ensuring each new design reflected the updated identity while meeting local market needs.
Visual Consistency Across Every Screen
From web layouts and product journeys to email campaigns and custom iconography, DesignChief managed the day-to-day brand application with precision. The work spanned user interface styling, customer communication and asset creation — always with a focus on usability, clarity and brand consistency. The relationship reflects a trusted, long-term design partnership — providing creative input while supporting internal development teams.
