A clear and trusted identity for an Irish health provider
Identity and stationery design for Irish Healthcare Services
Working with Bark Marketing, DesignChief created the brand identity and stationery system for Irish Healthcare Services — a private sector provider supporting medical infrastructure across Ireland. The goal was to establish a visual identity that conveyed professionalism, trust and modernity without overcomplication.
Designing for Clarity and Care
The logo combines a geometric grid of rounded squares with a fresh palette of blue and chartreuse, balancing structure with warmth. The accompanying wordmark uses a custom-drawn type treatment to stay legible and approachable at all sizes, especially for printed communications.
The modular icon system supports the IHS name without overpowering it — forming a flexible visual that feels technical but human.
Built for Daily Communication
The stationery suite extends the identity across key client-facing materials including business cards, letterheads and compliments slips. Each piece follows a minimal grid layout and applies the colour palette sparingly for a clean, clinical finish.
Typography and spacing were calibrated to support everyday legibility and print reproduction, ensuring the brand stays consistent in use.
