A smart identity system for a digital asset management platform

Visual ID was created to help businesses manage digital assets more efficiently. DesignChief was brought in to develop the brand identity, stationery and marketing visuals to support their product launch. The goal was to make a tech product feel approachable, intelligent and ready for business.

Building a Visual Language Around Simplicity

The logomark uses a spiral form to suggest motion, control and visibility — all core benefits of the platform. The bespoke logotype plays with geometry and alignment to give the brand a forward-looking, technical feel without becoming cold or overdesigned. The palette of layered blues supports this tone, blending clarity with a sense of depth.

Each component of the identity was designed to look sharp on screen and in print, with particular attention given to legibility and reproduction at small sizes. The result is a mark that feels dynamic, digital and credible.

Turning Features into Story

To bring the software modules to life, DesignChief created a set of illustrated product visuals, designed to resemble retail packaging. This helped communicate the structure of the system in a way that felt clear and user-friendly. These visuals were used across print, digital and point-of-sale to give the offering cohesion and shelf presence.

Designed for Everyday Use

The stationery system builds on the brand with clean layout, consistent messaging and bold use of space. Everything from business cards to letterheads was developed to keep the identity consistent across every client interaction.

This is a brand identity that works hard behind the scenes — helping a new digital product look established, professional and easy to trust.