Brand identity and website for a storytelling photographer
Visual identity and website for MOS Photography, built to showcase intimate portrait work with elegance and heart.
MOS Photography is the business of Michelle O’Sullivan, a portrait and wedding photographer with an instinct for capturing human connection. As Michelle is also my wife, this project was both professional and deeply personal. The aim was to shape a brand identity and online presence that reflect the care, creativity and emotion in her work.
Framing the Brand Around Empathy and Elegance
The logo design combines custom calligraphy with delicate floral flourishes, evoking a handmade feel while remaining poised and professional. A soft, natural palette gives the brand warmth and depth, making space for the imagery to shine.
The design choices were guided by Michelle’s photographic style — classic, emotive, and rich in storytelling — resulting in a brand identity that feels both intimate and assured.
Built to Showcase the Work
The website puts photography front and centre, using a clean, flexible gallery layout to showcase portraits, newborn sessions and wedding stories. Navigation is kept simple to guide visitors smoothly between categories, while the homepage message sets the emotional tone.
By blending strong imagery with purposeful design, the site helps clients quickly connect with the work and understand the value of Michelle’s approach.
A Brand Experience Rooted in Care
Every touchpoint — from logo and layout to typography and tone — was shaped to support a client experience grounded in trust, warmth and quality. The result is a cohesive brand system that helps MOS Photography communicate its purpose: telling personal stories through beautiful images.
